― About me
Possess an experience of nearly 1.5 years, focusing on creating engaging content, optimizing for search engines, and managing supply chain operations.
Currently working in the role of Digital Marketing Executive at Sahajanand Laser Technology Limited & optimizing search engine performance.
Mastered the art of crafting effective digital marketing strategies, conducting thorough keyword research, and adeptly managing social media platforms.
Proficient in Search Engine Marketing (SEM), driving targeted traffic and boosting conversions through strategic management of paid search campaigns, keyword optimization, and data-driven analysis.
Demonstrated expertise in maximizing campaign effectiveness through the utilization of Google Ads and Google Search Ads for optimal results.
Proficient in leveraging data analytics tools such as M.S. Excel and Tableau to drive informed digital marketing decisions and optimize campaign performance.
Achieved an increase in website traffic through strategic SEO implementation and content optimization during the current role at Sahajanand Laser Technology Limited, showcasing a strong ability to drive tangible results.
Developed and managed fiberlaser-cutting.com and fiberlasercutting.co.in as a news portal, focusing on promoting Indian manufacturing and industrial machinery through targeted content.
Created and maintained blogsbyabhishek.in, sharing industry insights and updates to engage a broader audience interested in digital marketing trends and innovations.
― Skills
Digital Marketing Strategy
SEO and Keyword Research
Content Creation
Web Analytics & Data Analysis
Social Media Management
Lead Generation
Market Research Analysis
Campaign Optimization
Google Ads and Google Search Ads
― Work experience
Content Developer
eVidyaloka Trust / July 2023 - Present
Create engaging weekly educational content for higher secondary schools in collaboration with teachers, ensuring curriculum alignment and enhanced the learning experience for students.
Develop and deliver high-quality educational content for schools, fostering a collaborative approach with teachers to enhance the learning experience of students.
― Education
Lovely Professional University
Master's degree, Digital Marketing & Business Analytics / 2022 - 2024
College of Commerce, Arts and Science
Bachelor’s degree, B.A (English - Honours) / 2018 - 2021
― Courses
Business Development: Strategic Planning
LinkedIn / Sep 2023
Digital Marketing Executive
Sahajanand Laser Technology Limited (SLTL) | Oct 2023 - Present
Managed and optimized a paid search campaign of over ₹1,25,000 rupees, utilizing SEM strategies across platforms like Google Ads to drive targeted traffic, improve ad performance, and maximize ROI through continuous analysis and optimization.
Increased company website traffic from 6,000 to 12,000 monthly visits by implementing effective SEO strategies, including keyword optimization, on-page and off-page SEO, and content enhancements, resulting in improved search engine rankings and user engagement.
Led lead generation efforts for a multilingual website, implementing targeted strategies to attract and convert prospects across multiple regions.
Performed comprehensive SEO work for Lasercart.co (ecommerce website) to enhance organic traffic, including keyword research, on-page optimization, and content improvements.
GPT - 4: The New GPT Release and What you need to Know
LinkedIn / Sep 2023
Digital Marketing Intern
eStudentBook / Jun 2023 - Jul 2023
Boosted engagement and lead generation using different social media platforms, while managing Meta ads to increase brand awareness according to the target audience.
Certified Digital Marketer – Digital Marketing Institute (DMI),
Digital Marketing Institute (DMI) / March 2024
“Life is like riding a bicycle. To keep your balance, you must keep moving”
- Albert Einstein